How to quickly boost your rating on Yandex Maps and 2GIS
The main job of the Telegram bot is to guide the customer to writing a positive review and to intercept negative feedback before it gets posted.
Written by Artem Zhukov, head of the Telegram bot development agency zhar.agency and author of the @ZharAgency channel
Satisfied customers often don't leave reviews because they take good service for granted. So the chatbot first finds out how satisfied the customer is, then invites them to post a positive review on maps or share negative feedback inside the bot. To collect more reviews, the bot sends a series of reminders and tracks how the user moves through the funnel. By managing reviews, you grow your rating faster and get more customers
Collecting reviews for a chain of language centers
The goals set before launching the bot: increase the number of reviews and the schools' rating on Yandex Maps, collect customer feedback, get referrals going and re-engage past customers. Because the business is seasonal (most students enroll from August to November), the bot ran in each of the five language centers for 1–2 months. Here are the results
The company had no previous presence on maps, so reviews were collected from scratch
Collecting reviews for freeride tours
After testing the review collection service at their motorbike rental, the business owners decided to connect the bot to their new venture as well: freeride tours on snowmobiles and snowcats
Collecting reviews for an esports club
Here we added a new feature: when a user sends the bot a screenshot of their review, the club administrators get a notification and can approve or reject it. If someone sends an invalid screenshot, it gets rejected, and the user receives a corresponding message in the bot
What's especially important is that the bot doesn't just collect reviews: it also builds a customer base where users are automatically segmented by loyalty level. You can then easily send broadcasts to this base: invitations, promotions, reminders
Who a bot for boosting map ratings is right for
A Telegram bot for collecting reviews and boosting ratings does its job well in a wide range of B2C niches: beauty and healthcare, sports, automotive, HoReCa, education, retail and much more. It can also be used to measure employee loyalty and satisfaction. In addition, a review collection block is part of almost every multifunctional chatbot
99% of online shoppers read recommendations and reviews online, and 67% write them themselves. In 9 out of 10 online orders, the purchase decision is based on reviews. That's why collecting feedback is so important, and it's an integral part of every Telegram bot we build
