Museum business bursts into Telegram! As a museum employee, he created a chatbot for the largest protected island in Russia, read our new case study.
💡 Idea: Museum news delivered directly to your smartphone
🤖 Bot: @kizhi_news_bot
💸 Monetization: No
Kizhi is an island in Lake Onega, 68 km from the capital of Karelia — Petrozavodsk. This is one of the most famous museum-reserves in Russia! Dedicated to traditional peasant culture.
How to inform tourists about Kizhi news? How to inform about the events of the museum, to captivate the wonders and beauties that await him on the reserved island? — Of course, via Telegram! — decided museum employee Pavel Shilov and created the channel.
At first, Pavel simply dubbed news from the official website into the channel. However, he soon got tired of doing it manually — and Pavel tried many auto-posting services until he found PuzzleBot: // Then I wanted to make it easier for subscribers to get interesting information from the official website. So inside the bot, a catalog of quick transitions to the most popular sections (for children and professional), links to collections of thematic videos, to podcasts, master classes and other folklore appeared.
With the increase in the number of publications, the issue of audience segmentation arose. But what if you give subscribers the ability to choose the number of posts they receive, or even allow them to choose topics on their own? This idea was realized thanks to categories — now users can choose one of 4 news subscription options.
In the bot, you can also admire the beauty of Kizhi through a webcam, upload your own photos and pave a route to the museum's locations on the map.
It is impossible to buy tickets through a bot, this is due to the requirements of the Ministry of Culture. However, the bot will easily redirect to the official website using the correct link.
Where subscribers come from — Pavel does not know, the bot is not promoted or planned. However, it already has over 100+ subscribers. People are drawn to culture!
⭐ Results: the most cultured bot in our selection. It will give all the necessary information about the largest island-reserve in Russia quickly, conveniently, and in the right amount.
🙋🏼♂️ Hero: Pavel Shilov, Petrozavodsk. Our very first user! An active participant in the alpha test — went through fire, water and bugs with us. In love with museums and the beauty of the Kizhi island.
