Rule 1: Don't flood your posts.
Regular posting is important, but the benefits are even more important. Telegram messages are not constructive, and each subscriber will receive a separate push. Make sure there is something worth following, otherwise you risk being archived or unsubscribed altogether.
Keep active, but don't clutter up the airwaves: combine photos and signatures, upload pictures in batches rather than one at a time, and don't spam.
Rule 2: Don't break the pact.
People signed up with you because you promised them something and they wanted to get it: makeup debuts, straight body blogs, or crypto-exchange news. If you suddenly start churning out news without analysis or switch to first-person posts without introducing yourself, you're breaking your own promises.
If you still want to change the vector or add a column - discuss it with your subscribers: for example, will it be convenient to receive answers to frequent questions once a day, or it will be better to have a Q&A-conversation once a week.
Rule 3. Share what's unique.
Telegram is not a usual platform for all segments, and many people will only come here for things they won't find anywhere else: for example, live broadcasts from endorsers.
If you don't have a resource for the full-fledged concept and editing, it is possible to share resypes of the same content - then adapt it for local formats, think up an original tone of voice for podcasts and a couple of unique rubrics just for Telegram: for example, publish short reminder posts.
Rule 4. Simplify navigation.
Make the name so that the bot or channel is easy to find through a search, and in the description tell who you are and leave a contact for contact. Works the same way as with the profile header in Notgram.
There are no Highlights in Telegram, but there is an option to pin a message. Good for navigating rubrics, each of which can be equipped with a hashtag - they do not work for global search in Telegram, but they help navigate the content of a particular channel.
Rule 5. Use a wrap-around.
In Telegram, it is easy to break up text into paragraphs, link, bold, underline, strikethrough, italics, and hide it. It's like with any text: the more it looks like a canvas, the less you want to spend time on it.
A unique feature of the site is a "spoiler", so you can hide part of the text behind the dish, and the reader will open it with a tap if desired. A good technique for engagement, but don't go overboard with the clickbait.
Rule 6. Don't be offended by reactions
Telegram has not only likes, but also many other reactions, including negative ones. You can only leave basic emoji in the settings, but it is better not to remove the "thumbs down" - although seeing them in posts can be sad.
With their help, people can honestly express their opinion about the content - besides, it is useful for authors to understand which posts are better.
