For those who are moving from Zuckerberg's social network to Telegram, today we'll show you how to embody the 3 classic Instagram crows on the new site. With the help of chatbots, of course.
1. As it were:
In the targeting ads, "Notagram" had a "Read more" or "Submit an application" link with a lead form: you leave your details, you get a gift.
✅ How we do it:
In Telegram, the lead form is made right in the group/channel messages. The code word ("hello", "start", /start) launches the questions one by one. It's the same - the customer fills out the form and catches the prize.
Pros:
+ the person doesn't need to open any additional windows. He sees the ad in Telegram, and fills out the lead form there as well;
+ By running the bot, the person allows himself to send newsletters;
+ bot keeps statistics on every point of the lead form.
2. As it was:
Storytelling with "Open Profile" button, call to subscribe in profile header, warming up to purchase through publications.
✅ How we do it:
In the Telegram channel, run ads with a link to the bot. In the welcome message, place a call to launch. Warming up is done through the bot's content and newsletters. Nothing complicated, pretty much the same thing.
Pros:
+ no need to spend on visuals;
+ if a person looks at the bot and leaves, he can catch up with the mailing list.
3. How it was:
Storytelling with a call to take a knowledge test on a topic, go to the Telegram bot with the test. According to the results, the person receives an offer and a gift.
✅ How we do it:
The same funnel is available for Telegram, only the ads are not in the storiz, but in the channel. From the ads go to personal messages chatbot with a test, then give the user the offer.
Pros:
+ no site change, everything happens in one application;
+ After passing the test, the customer can easily go to the brand page, because you do not need to separately open the "Not a Program" and search there.
We wish you easy mastering of new social networks and excellent sales!
